OVERVIEW
Web3 Recruitment - An "Identity Crisis"
Recruiting in web3 feels “like a paradox” to applicants, said one Community Manager in a research study. In the ownership and transparency-based space that is Web 3.0, anonymity is more valued than ever, with most users assigning their identity to NFT profile photos and pseudonymous usernames rather than volunteering personal information. Therefore, when teams, organizations, and companies are looking to hire a vetted professional that they can place their faith in, they run into a roadblock when it comes to verifiable information for “anon,” or anonymous applicants – those that choose to don a web3 persona external from their government-logged identity.
Goals and Vision
As product designers with non-traditional backgrounds, Karla and I felt intensely passionate about “democratizing design,” by creating a supportive yet fast-paced growth environment for not only advanced creatives, but also the design-curious or less experienced designers. USC’s academic design community was peripherally accompanied by competitively-recruiting organizations, mostly tech-centered and dev-first, or primarily traditional/fine art.
